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My hair’s usually flat by lunchtime, but this cream actually kept the volume going all day. The Strand-Plumping Technology really does thicken each strand, and it doubles as a heat protectant so I don’t have to layer on another product.

The Strand-Plumping Technology is no joke—my baby-fine hair actually holds a round-brush blowout for once, and the cream doesn't leave any crunchy residue. Even on day two, my roots still look lifted instead of limp. Only gripe is the tube is a bit small for the price, but a pea-sized amount goes fa

My hair feels twice as dense after using this—the Strand-Plumping Technology actually delivers, and it cuts my drying time in half. I can finally skip the extra round of hot tools because the blow dry alone looks this full.