This strand-plumping hair primer and treatment acts like a volumizing base layer for your blowout — expanding strands while conditioning and moisturizing for soft, moveable fullness that lasts all day. Use before styling for all-day frizz reduction, to strengthen against breakage, and to help protect hair from heat styling. Just shake and spray to see the volume for yourself. The proof is in the plumping.FORMULATED FORIdeal for Fine to Medium hair types seeking a hair primer for thicker-looking hair. Patterns: Straight (1A), Wavy (2A–2C)Diameters: Fine, MediumConditions: Untreated, dry, heat damagedFRAGRANCE Top Notes: Lemon and Bergamot Middle Notes: Crisp Apple and Water Lily Base Notes: Cedarwood and White Musk
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I’ve got baby-fine hair that usually lies flat by noon, but after using this under my dryer the strands actually feel thicker at the roots and still have soft movement at 5pm. It conditions too, so my ends don’t get that crunchy texture some primers leave behind.
Julian★★★★★
My blowout finally has some life to it — the strands actually feel thicker at the roots, not just coated. It conditions enough that my hair stays soft and moves naturally, which is rare for a plumping product. I’m genuinely impressed it holds fullness from morning till dinner.
Richard A.★★★★★
I’ve tried so many mousses and powders that left my roots sticky, but this primer actually makes my strands feel thicker as I work it in. After blow-drying, my hair has soft, bouncy fullness that held up from morning to dinner without falling flat. It conditions too, so I don’t get that brittle crun